But How Do We REALLY Feel?
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But How Do We REALLY Feel?

Alicia opens the floor to dozens of ProAdvisors, bookkeepers, and accounting professionals who answered one question at recent conferences: "If I could say one thing to Intuit, it would be..." From concerns about constant software changes and beta testing on live users, to fears about being abandoned as Intuit shifts focus to mid-market and AI, these unfiltered voices reveal the growing tension between a company chasing innovation and the community that built its foundation. The feedback ranges from gratitude to frustration, but one message comes through clearly: the ProAdvisors who made QuickBooks an industry leader are feeling left behind.

Sponsors
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  • (00:00) - Introduction and Overview
  • (00:20) - Conference Recap and Key Questions
  • (01:07) - Personal Reflections and Gratitude
  • (02:15) - Addressing Criticism and Misconceptions
  • (04:58) - Feedback from the Community
  • (05:38) - AI and Future Features
  • (09:21) - Concerns About Software Stability
  • (11:00) - Call for Stability and Consistency
  • (12:38) - Viral Facebook Rant
  • (24:14) - ProAdvisors' Plea to Intuit
  • (29:19) - Positive Feedback and Gratitude
  • (32:52) - Upcoming Classes and Conclusion

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Creators and Guests

Alicia Katz Pollock, MAT
Host
Alicia Katz Pollock, MAT
Alicia Katz Pollock, MAT is the CEO at Royalwise Solutions, Inc.. As a Top 50 Women in Accounting, Top 10 ProAdvisor, and member of the Intuit Trainer/Writer Network, Alicia is a popular speaker at QuickBooks Connect and Scaling New Heights. She has a Master of Arts in Teaching, with several QuickBooks books on Amazon. Her Royalwise OWLS (On-Demand Web-based Learning Solutions) at learn.royalwise.com is a NASBA CPE-approved QBO and Apple training portal for accounting firms, bookkeepers, and business owners.