Pricing vs. Features: Where's the Beef?
Alicia and Matthew "Spot" Fulton break down the August pricing changes and the features behind them, from smarter bank feed matching and locked parent accounts to Bill Pay Elite now included in Advanced at no extra cost. Alicia also shares her own list of under-the-radar upgrades, like invoice deposits held as true liabilities and drag-and-drop bill capture, that she used to answer a Redditor questioning the price hike, plus a fraud warning on why bill approval workflows are worth turning on now.
LINKS
New QuickBooks Pricing: https://www.firmofthefuture.com/product-update/quickbooks-price-changes/
August Product Updates:
https://www.firmofthefuture.com/product-update/quickbooks-online-improvements-august-2026/#feedback
Alicia’s upcoming classes:
- (00:00) - Cold Open and Introductions
- (00:34) - Where’s the Beef Pricing vs Features
- (01:48) - Interface Changes and Faster Fixes
- (03:03) - Canny Board and Feature Feedback
- (04:24) - How We Message Clients
- (05:59) - Pricing FAQ Article Walkthrough
- (06:26) - Bank Feeds Smarter Categorization
- (08:15) - PayPal Matching and Duplicates
- (09:15) - Docs Requests and Bank Feed Tweaks
- (09:59) - Lock Parent Accounts
- (10:25) - Invoicing Automation and Reminders
- (11:20) - Bulk Edits and Payment Alerts
- (11:46) - Intuit Experts and Expense Policies
- (14:08) - Modern Reports and Management Packs
- (14:37) - Intuit Assist Business Intelligence
- (15:57) - KPIs Dashboards for Essentials Plus
- (16:54) - What’s New in QBO Advanced
- (17:03) - Advanced Reporting Suite Forecasting
- (17:41) - Bill Pay Elite Included in Advanced
- (18:28) - Construction and Project Features
- (19:30) - Continuously Clean Books Explained
- (20:54) - New Pricing Table Breakdown
- (21:47) - Which AI Features by Tier
- (24:07) - Intelligent Onboarding and Add Ons
- (25:06) - Bill Pay Basic vs Elite and ACH
- (26:12) - Affirm Buy Now Pay Later
- (27:27) - Autopilot Invoicing Beta
- (27:58) - Unprocessed Payments Warning
- (29:56) - Pricing Tiers Recap
- (31:12) - When Price Changes Hit
- (33:25) - Bill Pay Pricing Overhaul
- (35:11) - Fraud Prevention Workflows
- (36:56) - ProAdvisor Discounts Notes
- (37:50) - Features Justify Increase
- (38:47) - Customer Hub And Scheduling
- (39:57) - Deposits And Recurring Payments
- (41:46) - Inventory And Banking Feeds
- (43:23) - Drag And Drop Bill Capture
- (45:53) - Custom UI And Smart Search
- (47:18) - Modern Reports Resolution Center
- (49:23) - Wrap Up Classes And Projects
LINKS
New QuickBooks Pricing: https://www.firmofthefuture.com/product-update/quickbooks-price-changes/
August Product Updates:
https://www.firmofthefuture.com/product-update/quickbooks-online-improvements-august-2026/#feedback
Alicia’s upcoming classes:
- Intuit Enterprise Suite, Aug 19 but date might change: http://royl.ws/intuit-enterprise-suite
- Battle of the Books - QBO vs. Xero, sponsored by Xero: https://xero.zoom.us/webinar/register/4717843154915/WN_jWTalQhPSka8DGL2mQerIA#/registration
- AI in QBO: http://royl.ws/AI
- Intuit Accountant Suite in Sept: http://royl.ws/IAS
We want to hear from you!
Send your questions and comments to us at unofficialquickbookspodcast@gmail.com.
Join our LinkedIn community at https://www.linkedin.com/groups/14630719/
Visit our YouTube Channel at https://www.youtube.com/@UnofficialQBOPodcast
Sign up to Earmark to earn free CPE for listening to this podcast
Creators and Guests
Host
Alicia Katz Pollock, MAT
Alicia Katz Pollock, MAT is the CEO at Royalwise Solutions, Inc.. As a Top 50 Women in Accounting, Top 10 ProAdvisor, and member of the Intuit Trainer/Writer Network, Alicia is a popular speaker at QuickBooks Connect and Scaling New Heights. She has a Master of Arts in Teaching, with several QuickBooks books on Amazon. Her Royalwise OWLS (On-Demand Web-based Learning Solutions) at learn.royalwise.com is a NASBA CPE-approved QBO and Apple training portal for accounting firms, bookkeepers, and business owners.
