Intuit Dome Is the Future

There may be errors in spelling, grammar, and accuracy in this machine-generated transcript.

Hector Garcia: Welcome to the unofficial QuickBooks accountants podcast. I am joined by my good friend Alicia Cat Pollock, the original, the one and only Qbo Rockstar CEO and founder of Royal White Solutions.

Alicia Katz Pollock: And I have the privilege of collaborating with Hector Garcia's CPA, the founder of Right Tool for QuickBooks.

Hector Garcia: In this episode of the unofficial QuickBooks Accountants podcast, we're [00:00:30] actually not going to talk about QuickBooks. We're going to talk about Intuit Dome, which is the latest stadium. I think it's the newest stadium in the United States, period. And it is the home of the Los Angeles Clippers. And the Intuit Dome is named after Intuit. And there's QuickBooks logos all over Intuit Dome, and there's a whole bunch of things that they've done. And I know Alicia has been following this closely, and Alicia lives in the West Coast, and she probably wants to go check it out [00:01:00] at some point. So, Alicia, take it away. What? What are you seeing or learning about the Intuit Dome?

Alicia Katz Pollock: So, my. They just opened up this month, and my brother went to a show there twice already, and I'm still waiting for him to answer my text and tell me where he went. I think it might have been Bruno Mars, but I'm not sure. So I've been following the Intuit Dome now for about a year, or actually two years, because I got a baseball hat from Ted Callahan back in [00:01:30] the in the day, so I knew that it was on the horizon. And it's like Hector said, it's the stadium for the LA Clippers. So it's in Inglewood, California. And but it's not just their stadium, it's also a music venue as well. And I started my inquiry with it, wondering if it was just naming rights or how involved Intuit was with the whole development of the venue. And from what I've learned about it it's pretty obvious [00:02:00] that they didn't want just naming rights. They wanted an absolute cutting edge. Data driven experience. And that's what they've put together. So there's all kinds of things about it which are interesting and unique. So the first one is that it's completely contactless.

Alicia Katz Pollock: So the way that it works is they have an app that's an LA Clippers Plus Intuit Dome app, where you download it onto your phone and you preset [00:02:30] it up. And then once you're in it, you can switch back and forth between clippers content and all the other event content. And when you set up the app, you set it up with your with your face. So it takes a picture of you as well as your credit card information. Plus, all your ticketing is all inside the app. You can even set up your car as well. And so when you do anything [00:03:00] in the venue, from the moment you park your car to find going in the front door to getting your food to buying merchandise, eventually it's going to be at the point where you don't even have to take your phone out of your pocket. It's actually going to recognize you by cameras. And so you walk in the front door and you show it your face, and it's going to tie that to your tickets. So there's a lot of really cutting edge stuff going [00:03:30] on.

Hector Garcia: Yeah. I just wanted to add something. Um, there is a there is a linkage between the LA Clippers and technology because the owner of LA Clippers is Steve Ballmer, one of the highest shareholders of Microsoft. I don't remember if it was if it was one of the founders or I know he was one of the first employees and at some point, maybe the CEO of Microsoft. And at some point I've seen reports where they had, you know, how this stuff is all fluid. [00:04:00] But they had reported Ballmer's net worth to be higher than Bill gates. Okay, so we're talking about one of the richest men in the world that bought the LA Clippers, I believe it was ten years ago and bought it for about $2 billion. And now the team is worth $4 billion. So this this guy was able to, you know, a tech mogul, right. Bought a basketball team. And this ten years in the making could be the culmination of maybe, maybe a dream that he had. You know, how do we [00:04:30] add more technology into, uh, basketball and of course, into a dome is more than LA Clippers. Like you said, your brother went to a concert there, and I'm sure it's going to be used for many things now. Alicia, fun fact in some of the research I was doing prior to the episode, I was reading how this was 100% funded, like sort of self-funded. And of course, you know, as I mentioned, this is uh, owned by Ex-microsoft CEO Steven Ballmer.

Hector Garcia: The team has a lot of money, a lot [00:05:00] of cash. And in contrast, I remember the debacle like over a decade ago where they were building the new Marlins stadium. It's the the construction projects are government funded. They're taxpayer funded at the very beginning. And I guess maybe they issue some bonds or something like that. And then there's a process in which the finances get sort of paid back. Uh, this what I, what I've been reading is that this particular stadium, this particular project was 100% self-funded. I mean, I'm sure there's [00:05:30] some taxpayer element to it. You know, there's permits and there's a whole sort of things where the city is involved and maybe some tax breaks and that sort of thing. But that's what I'm saying. They did not use taxpayer funds to finance the project. And I think that's interesting. And I think that's that should set the stage for hopefully more stadiums and venues like this to be self-funded, which will require the intuits of the world. The Microsofts of the world, the Facebook's of the world to maybe have even [00:06:00] more of these type of projects where they get the naming rights. So I thought that was interesting to share. One of my fantasies is that an Intuit Connect in the future stops being at in Las Vegas and is in this stadium somehow. That would be that would be pretty cool if they could figure out how to create a conference in a in a basketball stadium, that would be pretty awesome.

Hector Garcia: Yeah, I don't know. I don't know. Alicia, what other rights does Intuit have as having Intuit Dome? I'm making the assumption that Intuit [00:06:30] maybe has some special tickets, and then maybe they'll use those tickets, you know, for, you know, they're big time partnerships and, and that sort of thing. So I'm excited about that. You know, obviously if there's if they're giving free tickets out there to Proadvisors, I want to figure out where that list is and I'd like to be there. But yeah, I'm very excited about it. I saw some videos in in YouTube. Like if you actually go to YouTube and do and type into a dome aerial, uh, like an aerial view, you can see this incredible. [00:07:00] Um, and I'm actually going to kind of like just play it in the background while I talk to Alicia. So Alicia and I can both visualize the same thing. I understand that you guys are in a podcast and you don't know what that is, but you just go. You just search into a dome aerial view and essentially you see this just incredible structure, you know, in the middle of the city. I believe it's Inglewood South southern part of LA. And it's just this beautiful building that has a combination between, uh, sort of open [00:07:30] spaces and closed spaces. You see that there's, uh, solar panels on the top. There's like little, like, concert areas and show areas outside within the same within the same perimeter.

Hector Garcia: There's even, like, what it looks like. It looks like a pool. So there's a pool in in the in the stadium, in the stadium campus somewhere and there's like a big screen for presentations. There's a basketball court outside of the of the place. I mean, it's just it's just incredible. And obviously [00:08:00] it's very cool to see the Intuit logo named on a mainstream thing, right? This is basketball. This has nothing to do with technology or business. You know, this is supposed to be a pure sports thing. But you see how Intuit, just like the other big companies that have their names on, on stadiums, have a really nice stamp in it. So I just think, I mean, again, I know we're talking about literally a stadium in a QuickBooks channel, but there [00:08:30] might be some glimpses, glimpses into the future where Intuit is no longer just QuickBooks. I mean, for a very long time and will probably dedicate a whole episode to talk about QuickBooks revenue, profitability, all that stuff. So we understand, you know, where financially, where it stands in the world of Intuit. But this is this is a this is an indication that Intuit might be like a Microsoft. You know, that it has office windows, you know, all sorts of different products, and they're no longer just count [00:09:00] or depend on a single product for a very long time. Into it was for the most part a single product.

Hector Garcia: It was just it was just QuickBooks. And it wasn't until they started acquiring all these other technologies like Credit Karma and um, um, and MailChimp. And of course, TurboTax has always been into it, where Intuit has never really found its branding as a as a corporation. It was mostly about the product. And obviously with the QuickBooks connect conference [00:09:30] being renamed to Intuit Connect and and the theme being more around the entire Intuit ecosystem, right? Turbotax, Credit Karma, uh, MailChimp and maybe the pro tax products. I think Intuit is going to make a much bigger deal about branding into it, and I think they want their customers to call their products Intuit QuickBooks. Right? Or in many ways, maybe it's not that important that people know QuickBooks. People need to know and trust into it, because the cross-selling opportunities [00:10:00] to get a more a higher average revenue per customer is going to come not from adding more Subproducts into QuickBooks. It's going to come through creating entire different suites of products that can connect with QuickBooks. But they're different. They're they're like its own thing. You know, Alicia, I pay more for my MailChimp account that I pay for QuickBooks. Okay. So so keep that in mind that the super QuickBooks guy, Hector Garcia, spends more money in MailChimp [00:10:30] than in QuickBooks. So it gives you it gives you a glimpse on how important is the brand recognition for being able to add more products in the ecosystem in the future?

Alicia Katz Pollock: Yeah, I mean, this is really evidence of their expansion. And, you know, permit me, I'm going to geek out a little bit more about the venue and, and how different and unique it is and what Intuit is actually bringing to the bringing to the public. So the shape of it when you were talking about the the surroundings, if you imagine the Las [00:11:00] Vegas sphere, but deflate it so that the top just kind of sinks in and it gets a little wider, that's kind of the the shape of it. And the seats start like if you imagine the the stadium for the Clippers, the seats start right at right at courtside. And but instead of going outwards they almost go upwards. It's extremely steep. And the reports are that the seats are super cushy and have a lot of legroom. And they all have USB ports. So [00:11:30] but you do have to bring your own cable, but you can charge your phone in your seat and the seats have little have four little buttons on it. So if they do any quizzes or any audience interactivity, people can push the buttons and interact with what's with the event and what's going on. Instead of the scoreboard being that big brick in the middle like we're used to in most stadiums. It's actually a high resolution strip all the way around the venue, [00:12:00] so you can see the scoreboard and information and screens.

Alicia Katz Pollock: No matter where you're sitting, there's no blockage at all of the stage area. So now as you're going in, one of the things that they're coming across though is it's a brand new venue with a brand new system, and you have to, as an attendee, be prepared before you get there, because it's all based on the app and the face recognition or the NFR recognition you're actually supposed to. Before [00:12:30] you go download the app, create your account, put in your face, attach your card. If you don't do that, you're going to be standing outside the venue doing those things before you can even go in. They do have contactless pay like Apple Pay or just tap your phone to pay, but their goal is that eventually people don't even have to take out their phones. So when you go in, the ticket scanner is actually the app [00:13:00] itself. The food. This is actually a report from my brother that the food is kind of stadium food, but a little bit elevated. But it's not like like here in Portland, our food are actually local restaurants who have kiosks, and you can walk around the venue and see all kinds of local foods and different cultural foods and dietary restrictions. He says that these are it's the same kind of food repeated through, which [00:13:30] means that you don't have to walk the whole venue, and it's contactless.

Alicia Katz Pollock: And you might have seen those stores that are popping up in airports and in different venues where you just walk in, you take what you want out of the cooler, you get your hot food, and you either some of them have a checkout, but some of them you just walk right out. And that's the goal of this one, is that once they get the technology completely dialed in, you're going to be able to just grab your food, walk out, and it will charge your card that's on your phone. [00:14:00] The first reports of that is that it's not dialed in. You know, Intuit classic method. Their beta testing on the on the the first couple shows my brother and his wife, when they went in, their charges were not on each of their individual cards. Both her charges both their charges went to her account. I did see a Yelp review where somebody got somebody else's food charged [00:14:30] to their card. So I know that did happen one time. But, you know, I'm sure they're going to get that dialed in or dialed back. I think from what all the research I did, it seemed like they dialed back on that a little bit and went back to tap to pay, to make, to make sure that that wasn't happening. But eventually that's going to be the idea with it.

Hector Garcia: I commend you to go read the Yelp reviews of Intuit. I thought that's a that's an interesting piece of the research. I wouldn't even occur [00:15:00] to me to go check to see Intuit dome has Yelp reviews and it's got three stars now, not five. So. Yeah. Uh that's interesting.

Alicia Katz Pollock: Well, it's only been open for a couple of weeks, and there were definitely technology glitches the, the first, the first time through. But a lot of it is, as always, user error that people are complaining because there were long lines to get in. But the people who had actually read the instructions ahead of time and set up their phones got in in minutes, whereas the people who were standing outside [00:15:30] downloading the app and putting in their information and putting in their credit card, it was going to obviously take them a long time.

Hector Garcia: So they're letting the users that are cloud first, mobile first in quicker and kind of leaving the old school ticket holder, aka desktop users behind sort of thing.

Alicia Katz Pollock: Well, it's not intentional. That's just going to be your experience that if you didn't actually read your instructions first, you're going to it's going to be a little harder.

Hector Garcia: Just know you're looking for patterns [00:16:00] and analogies wherever I can. Yeah.

Alicia Katz Pollock: Um, one of the things that was really cool is what to do if you're there with your family and your kids because you you have to have your own ticket on your app, but they have bracelets that you can get set up with where the kids ticket is on their bracelet, and so they can go through just with the bracelet instead of having to have a cell phone. And so, you know, obviously, I don't know the logistics of getting that set up, but that's available. They [00:16:30] call it a team member. So you can have one person who's got the app, and then all the people on your team have NFR bracelets, which I've never heard of. You know, that's pretty cool. I mean, I've seen it at some parks. Bonnaroo has them. I've seen them at Great Wolf Lodge in the water park in, in Washington. But the NFR bracelets are definitely a.

Hector Garcia: Doesn't Disney have that like the Magic Band. Isn't that isn't that.

Alicia Katz Pollock: Mhm. Yeah. So they are they're using that mechanism for, [00:17:00] for the kids and for um other other guests.

Hector Garcia: I wanted to talk about the finances a little bit just because you know it's just interesting in general. Yeah. I was looking at the reports of how much it cost to build into a dome. And again, just for some context, this was built in 26 acres of land. Okay. So it's really, really big piece of real estate. And the the entire project is $2 billion. But if you remember, I forget when [00:17:30] we talked about this, Alicia, maybe, maybe it was really at the beginning of this podcast.

Alicia Katz Pollock: Very first episode.

Alicia Katz Pollock: Was the last time we talked about it.

Hector Garcia: Exactly, exactly a year ago. And this was already common knowledge. But it's 500 $500 million. Was the contract for Intuit to have the naming rights? I believe it's for ten years. So if you kind of think about it, this is kind of a sweet deal, right? You have a you have a construction project that costs $2 billion, and 25% of that technically gets funded by whoever's slapping their name on the building. So [00:18:00] I find that to be a very, very I find it in both sides. You know how branding works, right? La Clippers and the NBA has its own brand into it as its own brand. And how they you know, you have two brands kind of leveraging each other. You know, 25% of a $2 billion project is it's a it's a big piece. And Intuit doesn't own the real estate. Right. It just it's just the naming rights. So I find that to be interesting too.

Alicia Katz Pollock: Well, having their name attached to something that's so cutting edge, that [00:18:30] is really, really good for their branding and good for their marketing. I mean, personally, I have long been known to rant about naming rights on buildings that, for example, the. In Portland we have the Moda Center and Moda is one of the health insurance companies. And as soon as they named the Moda Center, I was out there going, but if Moda has enough money to name the arena, then they're charging us too much. And [00:19:00] so it's like, okay, where are we going to spend our money? Okay, let's go spend it on this arena or hey, we want to name an arena. So let's raise our rates to do that. So there's that little cynical part of me that's like, well, would I rather have a cheaper subscription than an arena? But this is a really cool arena, and they're doing really cutting edge things and moving the whole music experience forward. You know, they said that the acoustics in there are absolutely fantastic [00:19:30] too. And so if they are helping the community have a fantastic arts and sports experience, there's value in that.

Hector Garcia: There could be a counter argument to that, Alicia. Like if I want it to be the sort of devil's advocate on the whole concept that, you know, spending a bunch of money in marketing to increase the brand doesn't add net value to the user, because it just raises the price and it's not really making the product better. And [00:20:00] I'll be the first one to. I was the first one to say, really, you spend $12 billion in MailChimp, and I still don't have sales orders in QuickBooks online. I mean, like, I've I've always been the type of person that uses that same type of cynicism to think about Intuit's decision on their investments. But if I wanted to be the devil's advocate here, and I'm not saying it's 100% this, but it could be this. If you're a QuickBooks consultant and you are married to into a brand, maybe not married, but you do a lot of Intuit stuff and you start doing [00:20:30] some consulting in MailChimp, you start using MailChimp yourself. You start helping people integrate MailChimp with with QuickBooks online, maybe in 2025 or 2026, Intuit comes up with a brand new thing. You know, maybe they acquire it, maybe they they create it, but like a new sort of arm or leg to their ecosystem Imagine you know, I mean, we have accounting, we have finance, we have loans, we have CRM apps. Okay. What if they do like the new spreadsheet or something? Like imagine if they go and they reinvent [00:21:00] the spreadsheet or they reinvent productivity software, or they or they come up with an AI, um, competitor to ChatGPT that's completely independent of QuickBooks and that sort of thing.

Hector Garcia: So if Intuit comes out with something, okay, that other something and they successfully made a strong brand out of Intuit and you are a QuickBooks consultant, that it's a QuickBooks focus or Intuit focus person, you're going to have more clients to potentially serve. So you can make the argument on both sides. Yeah, there's a waste of money. Marketing and branding [00:21:30] is making my product more expensive, but not necessarily better. But if you benefit from having a bigger pie of potential customers, you can choose from because those customers are continuing to choose Intuit X, whatever the X is, right? Intuit QuickBooks, Intuit MailChimp into it, whatever product that you're supporting, you know you're going to have a bigger marketplace of potential clients to consult with. So I think it's good to see both sides of the coin in that sense. And I don't think, Alicia, you were also making a point that that's the absolute truth. [00:22:00] I think you're saying this is my instincts to think like this, but I think you could also look at the other side, sort of the yin yang of of the equation. Yeah.

Alicia Katz Pollock: No, I appreciate that, that perspective. And I'm glad that you articulated it so well because, you know, I don't like being cynical about anything. And we do need if we want to really create an enhanced arts and sports experience, which brings us together as a community, as a society, it gives [00:22:30] us a opportunities to come together no matter who we are as people. I mean, that's what music is all about. That's what sports is all about. And personally, I'm going to go look and see who's coming to, you know, I'm not a basketball fan, but I want to know, like, when's Phish going to be there? Or when are some of my favorite bands going to be there? And since my brother's in the area, I'm going to actually just go get tickets and hightail it down there because I want to see this place for myself as soon as I can.

Hector Garcia: Yeah, well, let me know when you do. I don't [00:23:00] know about Phish, but but let me know what you do. I mean, maybe I can make it. We could make a trip out of it. I'm actually going to be in. I'm actually going to be in in the LA area, most likely during our spring break in March. So we'll try to see if we can sneak in and into it and maybe watch a basketball game. We'll try.

Alicia Katz Pollock: Maybe we'll have a retreat out there and we'll get a group of people together.

Hector Garcia: That's a good idea. So, Alicia, what else? What else about Intuit dome has you has you excited?

Alicia Katz Pollock: Well, that's most of it. But, you know, even the fact [00:23:30] that they thought about USB chargers because I went to go see 21 Pilots two nights ago, and my phone ran out of juice during the show. And if I hadn't had my Apple Watch on to be able to communicate with my kid, I don't even know how we would have met up after the show. So you know. Simple. You think USB is is such a it's such a simple thing, but you don't see it in arenas. And so it's those little touches that are that are really [00:24:00] welcome. I also heard reviews that there were no lines for the bathrooms, which is pretty special. And the fact that the the food was so easy and accessible. So, you know, I think that the really taking a look at the struggles people have when they go to events and trying to solve for those.

Hector Garcia: Yeah. In the, in the Marlins stadium, the baseball in Miami, there's some stations. You just grab the stuff and put it on a little like a gray pad. It sort of takes a [00:24:30] picture and it calculates what everything is. And you swipe your credit card and that's it. Kind of like with the Amazon Go type of place. So I am not going to be surprised if that sort of technology is sort of table stakes adding to it though. But one thing I'm hoping is that maybe the ex-CEO of Microsoft and Intuit. Think about how to innovate in more areas. You know, like because Intuit really is an innovation based company, like both you and I, Alicia, we have studied the concept of design for the light, and it's a really incredible [00:25:00] concept that Intuit has put together to foment innovation from individuals and teams inside into it. And they even teach it out to help other companies, you know, go through iteration processes of innovation with design for the light. But I'm hoping that they solve other, more, maybe, maybe more complex problems that general sporting events and music events have, which is the parking and the traffic around it.

Alicia Katz Pollock: So yeah, that's exactly.Where I was going next. Okay.

Hector Garcia: Well, so.What are your thoughts about.That?

Alicia Katz Pollock: So [00:25:30] one thing is that they actually do have a shuttle system. I don't have a lot of information on it, but you can actually take a shuttle in from various points around the city. I don't have details on where those shuttle stops are but you can bus in essentially. And for the parking piece of it, I think there's several different garages. I did see that parking was $70, which is extraordinarily expensive. [00:26:00] It is the same kind of thing that where you pre-register your car and you just drive in. And so the I did read the comments that on the way out, the the traffic jam, because it was such a tall, um, a tall garage that it did take a long time to get out. Apparently the garage is as tall as the venue is tall. Instead of being wide and spread, it's tall, so it takes a little bit longer to get out and then on your way in, there's [00:26:30] also just one entrance on your way in, but if you're dialed in and prepped ahead of time, it just takes a minute to walk through the door. Um, they do have a pretty strict bag policy as well that you you're it can only be a clutch sized purse or bag. Clear bags are always a good idea in this day and age, but they still don't want big bags. They still want it to be small bags. But if you don't already have a clear venue bag, it's time for you [00:27:00] to to modern up on that one. That's kind of the way of the event these days.

Hector Garcia: Well, we're looking forward to doing a follow up episode after we both attend an event there. So hopefully within the next six months to a year, I'm crossing my fingers here that there will be a reason for me to be in LA and check out Intuit Dome and hopefully Alicia, you too. And then we can compare notes.

Alicia Katz Pollock: Yeah, let's go find a show we both want to go to.

Hector Garcia: Right. Let's do a Grateful Dead. How about a Grateful Dead concert? I'll do that for sure.

Alicia Katz Pollock: All right. [00:27:30] Excellent.

Hector Garcia: Cool.

Hector Garcia: Okay. Well, with that being said, Alicia, what's going on in your world?

Alicia Katz Pollock: Well, I am about to start my next season of classes. I took the summer off from teaching, and so what I have upcoming on September 10th is QuickBooks ledger, which I haven't taught before, so I'm adding a brand new course to the library on ledger. And then on at the end of September, I'm doing a refreshing my class on Qbo advanced, [00:28:00] and I haven't taught it in two years, and there's a lot of stuff that was not there two years ago. My opinion has completely flip flopped two years later, and so that class is going to be expanding from an hour to at least two hours so that I can go through revenue recognition. And the fixed asset manager and all of the new, um, all of the new features. And I'm also starting to talk to some of my guest instructors. I'm going to do a new [00:28:30] season of guest instructors. And so I can't name names yet because I don't have all the ink dried on the contracts. But I'm looking at courses for the cannabis industry, how to talk to your CPA And oh, I can't remember what the third one is that that's up and coming. I don't like.

Hector Garcia: That. How to talk to your CPA. There's so many classes that tell a CPAs how to talk to their clients, but nobody teaches clients how to talk to their CPA. So I think I find that interesting.

Alicia Katz Pollock: I'm intrigued. We're calling it how to speak [00:29:00] CPA.

Hector Garcia: How to speak CPA.

Alicia Katz Pollock: Yeah. And you know, I will name names on this one because I know that it's going to happen. Nancy McClelland is going to be my special guest for that. The dancing accountant.

Hector Garcia: Yeah. And she's she's got tons of experience speaking to non CPAs. As a matter of fact, I think she's got a whole brand new subscription business on how to subscribe to her knowledge, which I found. I think it's called ask a CPA if I remember correctly. Yeah, ask a CPA. Yeah. So that's awesome. So shout out to Nancy for being innovative and showing us the way on how to how to change our industry. [00:29:30]

Alicia Katz Pollock: Yeah.And so I'm looking forward to having Nancy come in and teach a class for the Royal Wise Owls sometime this fall. And Hector Reframe is coming up.

Hector Garcia: Yeah.So, um, as of the date we're recording this, there's less than two months until reframe. Reframe 2024. Com. October 16th to the 19th. Hollywood, Florida. Beach resort. Two and a half days of communications. And, uh, [00:30:00] just deep dive into how do we talk to each other? How do we talk to customers? How do we change what we say, how we say it in a way that customers actually buy into our ideas? They do the things, or at least they consider the things that we suggest them. How do we become more influential with our peers, our employees, our boss? Depending on where you are in the in the pyramid of ownership in the firm, our customers and future young accountants, how do we [00:30:30] change what we say, how we say it and when we say it? So it's more impactful, more influential. So number one, we keep pushing the the profession forward. But we're also more influential and getting people to do the things that we that we work so hard to study, to learn from, to, to to think about and to give away with all of our hearts and minds to our customers and people around us. So they do better business, that they make better decisions. And I, I really strongly feel that [00:31:00] accountants are really good people. We are, we are, we have our the best interest in mind for our customers. And we're just not that effective at selling the ideas. And that's what the whole conference is about, is how can we how can we significantly transform how we how we propose ideas, simple things like that. So reframe or reframe 2024. Com if you want to come join us.

Alicia Katz Pollock: Yeah I was just going to kind of reframe your reframe [00:31:30] that one sector started sharing with me some of the materials in here. If you are looking to either put out content or build your employee base or build your client base. What this is about is how to articulate your ideas and your benefits, and inspire people using language in a way that affects their psychology, not in a nefarious way, but in a way that makes [00:32:00] them think about how what their role is in what you're saying. And it's really powerful. I was surprised I didn't expect it to be as useful out of the gate as just like the three things that I started with and looking at. So I am super excited for reframe. So if you have not signed up yet and any of this sounds like it might be relevant to you, don't hesitate. Go ahead and join us in Fort Lauderdale in October.

Hector Garcia: Thank you, Alicia, and thank you, everybody. Um, and [00:32:30] thank you for listening to the unofficial QuickBooks accountants podcast. Uh, thank you very much. And we'll see you in the next one.

Alicia Katz Pollock: See you in the next one.