Going Ape for APIs (Breaking News with Hector Garcia)
Intuit has announced major changes to their API ecosystem, introducing usage-based pricing for developers starting July 28th while simultaneously launching new APIs for inventory adjustments, custom fields, projects, sales tax, and payroll compensation. Hector Garcia joins Alicia and breaks down how these changes will impact everything from app pricing models to the future of third-party integrations, explaining why smaller developers may struggle while larger companies like Bill.com and Avalara will likely absorb the costs. The discussion explores whether this represents a strategic move toward platform consolidation and what it means for the freemium model that many QuickBooks-connected apps currently rely on.
Resources
Sponsors
Debits - https://uqb.promo/debits
Debits - https://uqb.promo/debits
Resources
LinkedIn Group: https://www.linkedin.com/groups/14630719/
YouTube Channel: https://www.youtube.com/@UnofficialQuickBooksPodcast
The new Intuit Developer Platform: https://blogs.intuit.com/2025/05/15/introducing-the-intuit-app-partner-program/
Hector’s Reframe events: https://reframe.shoprocket.io/#!/reframe-2025-effective-pricing-for-accountants
Alicia’s new QBO Complete 2025 book + eBook: http://www.questivaconsultants.com
Alicia’s Hands-on Training course starting July 21, 2025: http://royl.ws/QBO-complete
- (00:00) - Welcome to The Unofficial QuickBooks Accountants Podcast
- (01:32) - Intuit's New API Guidelines
- (02:27) - Metering and Costs for API Usage
- (03:25) - Impact on Small and Large Apps
- (04:16) - New API Access Points
- (04:44) - Inventory Adjustment API
- (08:49) - Custom Fields API
- (10:39) - Projects API
- (13:19) - Sales Tax API
- (16:38) - Payroll Compensation API
- (20:15) - API Monetization and Timelines
- (22:21) - Metering and Pricing Adjustments
- (24:26) - API Credits and Developer Tiers
- (25:57) - Impact on App Developers
- (34:24) - Intuit's Strategic Moves
- (39:27) - Upcoming Events and Personal Updates
Creators and Guests
Host
Alicia Katz Pollock, MAT
Alicia Katz Pollock, MAT is the CEO at Royalwise Solutions, Inc.. As a Top 50 Women in Accounting, Top 10 ProAdvisor, and member of the Intuit Trainer/Writer Network, Alicia is a popular speaker at QuickBooks Connect and Scaling New Heights. She has a Master of Arts in Teaching, with several QuickBooks books on Amazon. Her Royalwise OWLS (On-Demand Web-based Learning Solutions) at learn.royalwise.com is a NASBA CPE-approved QBO and Apple training portal for accounting firms, bookkeepers, and business owners.
Host
Hector Garcia, CPA
Hector Garcia,CPA is the Principal Accountant Quick Bookkeeping & Accounting LLC, a globally-serving Technology-Accounting firm based in Miami, FL (USA), specializing in QuickBooks Consulting, but also providing traditional accounting services such as: Bookkeeping, Payroll Processing, Tax Return Preparation, and General Business Advisory. He has over 10 years of experience working with small business finance and accounting, along with 3 Post-graduate degrees from Florida International University (FIU) in Accounting, Finance and Taxation.